چکیده:
Agritourism is not a new phenomenon, it has been recognized world-wide since the early twentieth century (Busby & Rendle, 2000; McKenzie & Wysocki, 2002; Wicks & Merrett, 2003). A set of policies establishing specific guidelines, obligations, and incentives to assist and encourage farmers to diversify their entrepreneurial portfolio through tourism and hospitality services fostered the development of agritourism (Che, Veeck, & Veeck, 2005; Hegarty & Przezborska, 2005; Kizos & Iosifides, 2007; Sonnino, 2004). For example, farmers from countries that are members of the European Union (E.U.) can access the LEADER program that offers grants for the promotion of rural development (Caballe, 1999; Cawley & Gillmor, 2008; European Court of Auditors, 2010, p. 100).